Photography art direction for Oleobercho, a brand of olive oil from Jaén. The idea is to show their products as work of art because the processes of extraction and elaboration of the oil are hand crafted since long ago.
Photography art direction for Oleobercho, a brand of olive oil from Jaén. The idea is to show their products as work of art because the processes of extraction and elaboration of the oil are hand crafted since long ago.
We wanted to play with the scenes to create a natural enviroment. We wanted to visually translate the roots of the product accompanying the product of olive leaves and olive wood.
Oleobercho achieved its own visual code that highlights its natural way of producing early harvest oil and extra virgin olive oil.